: 154-162
Lviv Polytechnic National University, Department of Foreign Trade and Customs

Purpose. The article aims to develop a comprehensive and targeted method for assessing the formation of event management in the enterprise, based on the separation of the four-factor model of such assessment (areas of professional competence, maturity, event activity, and information technology component).

Design/methodology/approach. The main research methods are theoretical and methodological analysis (to clarify the content of the concept of event management), structural and logical analysis, and way of data systematization (to reflect the structure and relationships within a four-factor model for assessing the formation of event management in the enterprise), an empirical method of diagnostic testing (to establish the ranges of the level of construction of event management), as well as the method of graphical display (to illustrate the formation of event management).

Findings. The article analyzed and developed the content of the concept of event management formation and executed its distribution on the level and main directions. The research developed a model of estimation of event management formation at the enterprise, which formed the basis of the offered complex-target method of assessment of such formation. There are 4 main areas (factors) for assessing the formation of event management at the enterprise, namely: the direction of professional competence of employees involved in event management, the direction of organizational maturity, the direction of event activity of the enterprise, and the direction of information technology component of the enterprise. The article graphically illustrated a level of event management formation at the enterprise in the form of a petal diagram with a circle drawing of the level of such formation. The developed complex-target method for enterprises of various activity spheres is empirically researched and applied, based on which we formed conclusions and recommendations.

Practical implications. The method allows for forming a set of appropriate parameters for assessing the formation of event management in the management of the enterprise and ensuring their integration to obtain a generalized assessment. Therefore, a point and dynamic evaluation of the level of such formation is obtained, taking into account each of the directions. In addition, it is possible to identify the strengths and weaknesses of the company in this direction, which is further the basis for management decisions to improve.

Originality/value. The scientific novelty of the research lies in the authorial and empirically substantiated complex-targeted method of assessing the formation of event management, which will allow determining the level of this formation in the following areas: professional competence of employees, organizational maturity, event activity, and information technology component and. This approach will give you the possibility to pinpoint which areas of event management need special attention to maximize the positive effect of this type of management in enterprise management. 

1. Golovan М. S. (2008) Kompetenciia i kompetentnist: dosvid teorii, teoriia dosvidu [The competence and expertise: experience theory, the theory of experience]. Vyshcha osvita Ukrainy [Ukrainian higher education], No. 3, 23-30.
2. Kuzmin, О., Melnyk, О., Bondarecka, О., Zhezhukha, V. (2020). Motyvuvannia personal pidpryiemstva: innovaciyni tehnologii ta reinzhynyryngovi pidhody [Motivation of enterprise personnel: innovative technologies and reengineering approaches]. Lviv: Galytska vydavnycha spilka.
3. Mysyk V. (2020). Chynnyky podudovy і rozvytku ivent-menedzhmentu [Factors of event management construction and development]. Scientific journal Intellect ХХІ, 3, 44-48.
4. Mysyk V. М. (2020). Typologiia iventiv iak obiectiv ivent-menedzhmentu [The Typology of Events as Objects of Event Management]. Business Inform, Management and Marketing, 8, 203-210.
5. Mysyk V. М. (2021). Diagnostuvannia kompetentnosti pracivnykiv schodo formuvannia ta rozvytku iventmenedzhmentu [Diagnosing the competence of managers in the formation and development of event management]. Economic development of the state, regions and enterprises: problems and prospects: Proceedings of the IV International Scientific and Practical Internet Conference of Young Scientists. Lviv: Lviv Polytechnic Publishing House, С. 225.
6. Mysyk V. М. (2020). Konceptualna model pobudovy і vykorystannia ivent-menedzhmentu v upravlinni pidpryiemstvom.[Conceptual model of construction and usage of event management in enterprise management]. Publication Bulletin of Lviv Polytechnic National University. Management and Entrepreneurship in Ukraine: Stages of Formation and Problems of Development, Lviv Polytechnic Publishing House, 2, 29-36.
7. Mysyk V. М. (2019). Vazhlyvist profesiynogo ivent-menedzhmentu z pogliadu biznesu [The importance of professional event management from a business perspective]. Modern management: trends, problems and prospects: ІV International scientific-practical conference of young scientists and students: abstracts. Electronic edition. Dnipro: Alfred Nobel University, 91-93.
8. Dictionary of Ukrainian language: in 11 volumes (1978). Formed. Institute of Linguistics; for ed. I. K. Bilodida. Scientific thought, 9, р. 878. Available at:
9. Slovopedia. Dictionary of foreign words. Formation (2007). Available at: 53412/250423.html.
10. Aldebert, B., Dang, R. J., Longhi, C. (2011). Innovation in the tourism industry: The case of tourism. Tourism Management, 32(5), 1204-1213.
11. Carucci R. Balancing the Company's Needs and Employee Satisfaction (2019). Harvard Business Review. Available at: relatedarticles_horizontal_slot2.
12. Getz D. (2012). Event studies. Theory, research and policy for planned events (2nd ed.). London. Oxford: Butterworth- Heinemann.
13. Mysyk V. (2021) Methodical approaches to diagnosing processes of event management formation and development. European journal of economics and management, 7(3), 15-23.
14. Kuzmin O., Ovcharuk V., Zhezhukha V., Mehta D., Gregus J. (2020). Diagnosing the Administration Systems as a Prerequisite for Enterprises Business Processes Reengineering. [In:] Barolli, L., Nishino, H., Miwa, H. (eds.) Advances in Intelligent Networking and Collaborative Systems. INCoS 2019. Advances in Intelligent Systems and Computing, vol. 1035. Springer, Cham, 513-524. DOI:
15. Ortynska N., Kuzmin O., Ovcharuk V., Zhezhukha V. Assessment of the Formation of Administration Systems in the Enterprise Management. In: Kryvinska N., Greguš M. (eds) Data-Centric Business and Applications. Lecture Notes on Data Engineering and Communications Technologies. 2020. Vol. 30. Springer, Cham., pp. 161-178.
16. Schnitzer M., Kössler C., Schlemmer P., Peters M. (2021). Influence of event and place image on residents' attitudes toward and support for events. Journal of Hospitality & Tourism Research (Washington, D. C.), 45(7), 1260-1281.
17. Silvers, J. R. (2009). Risk management for meetings and events. Oxford.
18. Smith, W. (2008). Professional Meeting Management: Comprehensive Strategies for Meetings, Conventions and Events. International Journal of Contemporary Hospitality Management, 20 (2), 237-238. DOI:
19. Stam, W. (2010). Industry event participation and network brokerage among entrepreneurial ventures. Journal of Management Studies, 47, 625-653.
20. Thomas, R. (2011). Business elites, universities and knowledge transfer in tourism. Tourism Management, 33 (3), 553-561.
21. Ulrich, D., Younger, J., & Brockbank, W. (2012). HR competency. Leadership Excellence, 29(8), 17.