PROSPECTS AND CHALLENGES OF USING MILITARY HERITAGE IN UKRAINE ON THE TOURISM SECTOR

The paper delves into the multifaceted aspects of incorporating military heritage into Ukraine’s thriving tourism sector. It opens with an exploration of the intrinsic value of military cultural heritage as a means of preserving historical memory and inculcating respect for the sacrifices made by soldiers throughout Ukraine’s turbulent history, particularly in light of the ongoing conflict with Russia. The article examines Ukraine’s rich military history, spanning eras such as the Cossack period, World Wars, and contemporary conflicts, highlighting the need for nuanced interpretation and attention to less-represented historical events.

Purpose of the paper. The paper is devoted to a detailed analysis of the prospects and challenges of using Ukraine’s military heritage in the tourism sector. It examines the historical context, the current state of military heritage sites, and the possibilities of using them to develop the tourism industry. It also examines aspects of the preservation and popularization of military sites.
Design/methodology/approach. This article is based on a comprehensive literature review of recent research and publications on team management and cultural heritage studies methodology.Research sources used include scientific journals, books, and online resources.

Findings. A critical assessment of the present state of military heritage sites in Ukraine is provided, distinguishing between well-maintained attractions and those adversely impacted by recent hostilities. Notably, the paper underscores the importance of community engagement in preserving and interpreting these sites, reflecting a “living heritage” approach. It acknowledges the challenges of emotionally charged proximity to recent events and the need for balanced, sensitive handling. The article also explores the promising prospects of leveraging military heritage for tourism development in Ukraine, including the potential for infrastructure development, thematic museums, guided tours, and even extreme tourism opportunities. Cultural exchange and international appeal are identified as additional benefits, contributing to the country’s income and global recognition. However, it does not shy away from acknowledging the significant challenges that must be addressed. These encompass community involvement, professionalism, security, financing, and cooperation with both authorities and the public. The financial aspect is particularly emphasized, with the restoration and maintenance of military sites demanding substantial resources. The paper advocates for cooperation between government agencies, public initiatives, and the private sector, emphasizing the importance of investor engagement to ensure the preservation and development of military heritage. Public participation is also championed, encouraging volunteer activities and educational events. In conclusion, the article underscores the paramount importance of responsibly managing Ukraine’s military heritage to convey an accurate historical narrative and nurture respect, understanding, and acceptance of the past among present and future generations. It underscores that the utilization of military heritage in tourism holds great potential. Still, its realization necessitates a concerted, multi-faceted effort that takes into account the interests and sensitivities of all stakeholders. This article serves as a valuable resource for policymakers, heritage professionals, and indi-
viduals invested in Ukraine’s cultural and historical prosperity.

Originality/value. The original focus on the interaction of military heritage and tourism, the emphasis on community engagement, and the work’s applicability to current events in Ukraine are what distinguish this work as innovative. It is a significant resource for scholars, politicians, heritage workers, and anyone interested in the complex dynamics of heritage preservation, tourism, and historical memory in a contemporary setting because it not only highlights issues but also offers actionable ideas.

Practical implications. The paper provides a number of useful takeaways that can help various stakeholders, such as policymakers, heritage specialists, and local communities, in utilizing military legacy for tourism growth and historical memory preservation. By putting these practical suggestions into practice, Ukraine can preserve and promote its historical memory while also utilizing the potential of its military history for tourism growth. These activities can promote the nation’s cultural and economic development while encouraging a deeper understanding of its past among both home and foreign audiences.