The system of press analytical genres of Luhansk region of the 20th–30th of the ХХ century

Luhansk Taras Shevchenko National University,

In the article a complex analysis of analytical genres based on the material of Party and Soviet press of Luhansk region of the 20th–30th of the XX century was done. It was found out that the most widespread among them were correspondence, articles and their varieties (front page, advanced is based on directivity, propaganda or theoretical), speeches and reviews. It was claimed that analytical genre model of the periodical press of Luhansk region of the researched period focused general ideological stream, the most effective communicative weapon, producing the manipulative strategy of edition.

Thus, the correspondences dont go beyond the planted ideology making a stand for the state policy of communists. Hence, factographic, ideological and bombastic illustration of the situation that quite often concentrates the established monophonic, utopian, mythological nature of the correspondence content.

The genre of the article combined repressive and communist manner when prerogative was given to order, duty, coercion, while persuasion and argumentation were put on the back burner. Such tendency is seen in each of its varieties – front page, advanced is based on directivity as well as in propaganda (theoretical) articles.

Speeches of that time represented the published monologue of a speaker on actual topics of socio-political, economic or cultural purpose that were published to substantiate the initiative authors position, persuasion in its necessity and authenticity. Almost all speeches were reprints from gubernia or central press.

Among reviews of that time the most widespread were press reviews which were oriented not to assessment of the materials of newspaper body but to short description, announce of the content and its shallow analysis.

In conclusions the author states that all analyzed analytical genres of Luhansk periodicals of the 20th–30th of the XX century with the help of agitation and propaganda rhetoric, standardized socio-political, expressive and figurative vocabulary formed a powerful ideological condensate.

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