5th International Scientific and Practical Conference "Modern Trends in Behavioral Marketing"

Date: November 06-07, 2025
Format: Hybrid (onsite and online participation)

 

Dear colleagues!

We invite you to participate in the 5th International Scientific and Practical Conference on Marketing Problems "Modern Trends in Behavioral Marketing" from November 6 to 7, 2025, which will be held in a mixed format (face-to-face and remotely).

 

MAIN ISSUES

The conference plans to work on the following directions:

1. Typology of consumer behavior in the industrial goods market.
2. Specifics of consumer behavior in the consumer goods market.
3. Peculiarities of consumer behavior in the services market.
4. The trend of conscious fashion and conscious consumption.
5. Consumers and businesses in the era of behavioral economics dominance.
6. Consumer behavior in the age of digitalization.

 

ORGANIZATIONAL REQUIREMENTS:

1. It is required to register and submit materials and a payment document by November 1, 2025, to participate in the conference.
2. You can register for the conference on the conference website at the following link
3. The participation in the conference fee is 200 UAH (publishing conference proceedings and receiving a certificate). Publication of a monograph paragraph fee – 1000 UAH.

Possible costs of in-person participation include:

• organizational fees for participation;
• ​cost of transportation, accommodation, meals (in the case and if possible in-person participation);