marketing policy

The Furniture Market in the Context of the Development of the Market of Socially Quasi-significant Goods

It has been established that the furniture industry is a socially important part of the totality of Ukrainian wood-processing branches of the economy. It covers several enterprises that are engaged in both the production and sale of furniture to satisfy the residential and commercial needs of consumers. Products of the furniture industry are popular among consumers in any economic condition; the demand for them depends on the living conditions and income level of the population. In the last pre-war years, Ukraine constantly increased the production and export of furniture.

Directions and possibilities of small enterprises’ profitability growth in the field of domestic store sales of building materials

The article investigates the ways of profitability growth of small enterprises, specialized in store sales of building materials. Among possible options, there are highlighted those, that can provide higher income and development for analyzed type of enterprises and also maintain their competitiveness in the market. In this article are formed list of measures, that will improve profitability of members of the building materials market, especially of small enterprises of store sales.