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A review of the book “Gaming AI” by the famous American author, economist and co-founder of the Discovery Institute, George Gilder, in which he argues that Artificial Intelligence (AI) cannot think like a man, but can change conditions of a human jobs. Therefore, he expects that in the future AI will be controlled by a man in those types of jobs that are routine and mechanical, as well as help him/her in creativeness.

In the article the essence of the definition of “identity” as a complex multi-faceted and multi-level structure, the meaning of which depends not only on the wealth of natural its premises, but also the depth and breadth of its entry into the mechanism of public relations, as well as the degree of social activity, reflecting sub of the object as individual. The researcher examined the defining idea of “individuality” in the philosophical and legal terms, the proposed methodological concept on the designated problems.

The article investigates human behavior as an object of philosophical and legal reflection “activity” and “activity”. Modified the problem motivated and achieve value-oriented human behavior, acting peculiar social processes substance of human life in all spheres of public life. Deals behavior primarily as a category of social philosophy, which includes objectives, means and results of the process of form.