search promotion

In the article, the authors have developed a methodological basis for building a decision support system in the area of promoting online resources using voice search technology. An analysis of the peculiarities of the search engine promotion of Internet resources using Voice Search SEO technology has been conducted. As a result, it has appeared that the introduction of mobile devices and the spread of broadband data networks to date require the application of new approaches to promoting Internet resources in order to optimize a special type of search - Voice Search SEO for them.

The article analyzes the main ways of search promotion of commercial Internet resources and features of their implementation of the promotion process are provided. The analysis of the concept  "Internet resource conversion” is conducted, the algorithm of its level evaluation is developed and internal and external factors that contribute to the promotion in the commercial segment are provided. An evaluation of the features of online resources reputation and scheme is developed as well as recommendations for its use in the promotion are submitted.