mobile marketing

The strategic importance of digital marketing for nonprofit organizations (NPOs) in 2025 is emphasized in this article. It is examined how success in a dynamic digital environment depends not only on the social mission but also on the ability to understand online audiences, leverage emerging technologies, and adapt to evolving trends and threats. Current industry reports, expert forecasts, and marketing publications have been analyzed to systematize knowledge about the future of digital marketing in the nonprofit sector.

The essential characteristics, technologies and tools of mobile marketing are described, some examples of its use are provided. Mobile marketing expenses in the world are analyzed and their forecasts up to 2019 are presented. It shows highly dynamic development of the mobile marketing. The tendencies and prospects of using mobile marketing in Ukraine are analyzed. Some recommendations for using mobile marketing are given. Mobile marketing is marketing on or with a mobile device, such as a smart phone.