STRATEGIC APPROACHES TO INCREASING INVESTMENT ATTRACTIVENESS OF THE REGION (ON THE EXAMPLE OF LVIV REGION OF UKRAINE)
Purpose. The purpose of the study is to develop a scientific and methodological approach to the formation of a strategy for increasing the investment attractiveness of the region using a SWOT analysis, as well as the formation of recommendations for the development of a program to improve the use of its investment potential within its limits, and its practical approbation on the example of the Lviv region of Ukraine.