Considering the importance of the Ukrainian IT services market in terms of ensuring sustainable development of the state, introducing the latest technological solutions into the activities of business entities, state bodies, in the social and military spheres, and increasing the country’s exports, the main trends in its development and marketing strategies of Ukrainian IT companies were studied.
Problem statement. Because of the military aggression of the Russian Federation, the Ukrainian people and the authorities face demanding challenges regarding the reconstruction of the country. One of the main priorities during the recovery in the post- war period is to find new, alternative sources of financing, in particular, using the advantages of public and private partnership (PPP).
Formulation of the problem. In the conditions of a full-scale war, economic development transforms into the manual mode of governmental regulation. The state policy of post-war economic development should take into account the priority of the development of those branches of the national economy, which will allow to organize the obtaining of the maximum added value for the least expenditure of resources.