narratives

Over the course of two years of full-scale war, numerous studies demonstrate that a portion of Ukraine’s population still maintains an interest in Russian-language musical products. This has a particularly negative impact on the consciousness of such citizens and supports the armed aggression of the Russian Federation. Through the monetization of music streaming on various platforms, funds flow into Russia’s budget, which it then uses to purchase weapons for its war against Ukraine. Music is enjoyed by different generations of people, regardless of age, status, or nationality.

The article attempts to catalog the key markers of hate speech used in the propaganda narratives of the aggressor country to create an image of the enemy. The article analyzes an array of propaganda material produced by the Russian Telegram channel ‘SlezhuZa’. The most frequent and significant concepts for the propaganda ecosystem of the Russian Federation are identified: ‘Ukrainianism’, ‘Russophobia’, ‘decaying West’, and ‘Anti-Russia project’.