social networks.

Mass media have long used social platforms to distribute and promote their content, and it is also an opportunity to attract new readers and advertisers. Women’s online media also actively use various social platforms to inform their readers about the latest news about fashion, beauty, teach them how to take care of their bodies and share important topics. One of the best content sharing platforms for women is Instagram. This social network is one of the most popular platforms in the world.

Nowadays, Internet mass media and social networks are a battlefield in the information war as a component of the armed battle for democratic convictions and consciousness of Ukrainians. Counterfeit- ing Russian disinformation created by AI in the Internet media is an important topical problem of jour- nalism researchers and an applied problem of all Internet users for the formation of stable democratic beliefs, resistance to hostile manipulations of Russian propagandists.