Information asymmetry

Information asymmetry between consumers and manufacturers appears as an immanent feature of the food market, particularly in the functional and organic food segments. This article is to present the information activity of Polish consumers on the food market, with special focus on the mentioned segments. The analysis takes account of the impact European Union legislation and programs have on the manner food manufacturers communicate with consumers.

The problem of information asymmetry in entrepreneurial activity has been considered, in particular: the nature of information asymmetry and its difference from the completeness of information; the reasons for information asymmetry emergence; the impact of asymmetric information on the operating efficiency of business entities; the types of information asymmetry and their essence.