Anticrisis marketing as part of the anticrisis management of the enterprise
This paper analyzes the features of the unstable business environment in Ukraine. In particular, the results of the review of the Competitiveness Index 2013-2014 of Ukraine by World Economic Forum are given. Our country over the last year lost 11 positions - from 73 to 84 - in the ranking. The essence of the concepts of "crisis", "crisis management" and the place of crisis marketing in the structure of crisis management are analyzed.