Cancel Culture as a Discursive Event: on the Use of CDA in Social Media Research
The article reveals the methodological possibilities of critical discourse analysis for studying communication phenomena and processes unfolding in social media. Using Fairclough’s CDA, supplemented by Martin and White’s Appraisal Theory, the phenomenon of cancel culture as a discursive event accompanied by a high level of digital activism was investigated. In particular, the interconnectedness of the factors “text – discursive practices – social practices” was observed in the specific case of Cancel Culture – “Farion-hate”.