Tourism branding: content, units and benefits
In the article formulates goals and the need to formulate tourism brand city or country.
The essence of concepts “brand”; the essence of the concept of “city brand” and “brand ones”.
Characterizes the essence of the term “branding” and “branding the country”. Preconditions
of branding the country. The features of the national branding of the country. Listed goal ofa
tourism branding, namely, creating an attractive image of the country; promotion of culture
and history features, national mentality etc. country or city where tourism products