tourism branding

The essence of the concept of "destinations"; proposed definition of "attractive tourist area" as a synonym for tourism destinations; reasonably content with the position of marketing tourism destinations; are prerequisites branding destinations; explained the feasibility of an integrated approach to the management and evaluation of branding tourist destinations; lists the prerequisites for positioning tourist destination; the method of evaluating the effectiveness of branding tourist destinations on the example Lviv.

In the article formulates goals and the need to formulate tourism brand city or country.
The essence of concepts “brand”; the essence of the concept of “city brand” and “brand ones”.
Characterizes the essence of the term “branding” and “branding the country”. Preconditions
of branding the country. The features of the national branding of the country. Listed goal ofa
tourism branding, namely, creating an attractive image of the country; promotion of culture
and history features, national mentality etc. country or city where tourism products