The construction sector is a very important branch of economy, substantially influencing its development. In the recent years one can observe a high dynamism of this sector's development in Poland, determined mainly by infrastructure development connected with organizing Euro 2012, as well as construction projects realized by local governments and financed by the European Union. The article presents the analysis of the cement trade in Poland accompanied by the changes occurring in the construction sector. The paper also discusses marketing strategies realized for several years by chosen cement factories operating on Polish market.