This paper is devoted to the enhancement of theoretical, methodological provisions and practical scientific approaches to the organization of logistics of recycling and forming of the procedure of a marketing communication explanation of importance of energy saving with the use of alternative energy sources. In the article compared approaches of scientists and practices in the sphere of marketing concerning of energy efficient development due to the corresponding integrated marketing communication and logistic providing. Determined features of marketing communication ensuring process of waste distribution and the organization of logistics of ecycling on the industrial and service enterprises.
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