Categorical management has been gaining great popularity in the world since the 2000s. In the domestic market, categorical management began to gain momentum only in 2015. Its advantages are obvious compared to the traditional management model, however, categorical management is not a universal solution to all problems.
The article proves the importance of corporate strategy formation and the significance of considering the current state of the economy by the enterprise engaged in foreign economic activity. The nature of the corporate strategy, as well as stages and principles of its creation are analyzed. Based on the analysis of domestic and foreign scientific developments, the definition of the concept “corporate strategy” is provided. The process of the corporate strategy formation is also considered.