FEATURES OF INFTAINMENT PENETRATION INTO THE NEWS JOURNALISM OF TV CHANNELS : «1+1», «STB», «ICTV»
The article describes the peculiarities of infotainment penetration into news journalism of TV channels: «1+1», «STB», «ICTV» (on the example of programs: «TSN», «Vikna-nowyny», «Facty. Informaciynyi vypusk»). Infotainment as a multifaceted means of filling the television air, a multifunctional aspect of mass and interpersonal communication is considered. Efficiency is achieved by working on certain schemes, as shown in this paper.