Marketing of enterprises is becoming an increasingly important component of their effective ac- tivities, however, with the development of technology, traditional ways of promoting goods are gradu- ally losing their effectiveness, because most people no longer trust advertising.
Problem setting. In democracies, the inherent right of citizens is the right to be informed about the policy pursued by the state, including not only the publicity and openness of government, but also the right to communicate public opinion on socially important issues to the government.
Виявлені характерні особливості застосування системного підходу до розробки системи управління якістю вищого навчального закладу; визначений механізм управління якістю ВНЗ