The problems of the treatment of labour migrants as subjects of civil diplomacy of Ukraine and their role in the establishment of the country image and the development of effective and mutually beneficial foreign relations of Ukraine and Italy have been analyzed. It has been emphasized on the social activity of labour migrants from Ukraine in protecting their rights and freedoms in Italy, as well as promoting the image of Ukraine, countering informational propaganda against our state. It has been noted that the involvement of individuals and their organizations in civil diplomacy is generally beneficial for the state because its citizens embody a certain national, cultural, and social identity. It has been asserted that if Ukraine will not protect its labour migrants in the host country, relations with the host country will deteriorate at least, and, it will be a deterioration of its foreign policy image in the international arena at the maximum. The activity of individuals and civil associations of Ukrainians in Italy, the role of the Greek-Catholic Church, the Ukrainian media as forms of the public and political activity of Ukrainians in Italy have been analyzed. It has been noted that, unlike propaganda, civil diplomacy, that is based on mutual trust between people, which is achieved through positive cooperation, rational thinking and feelings, can be considered as an important attribute of the soft power of Ukraine. It is argued that about the necessity of formulation of the foreign policy strategy by using the forms and mechanisms of public and civil diplomacy which demonstrates its effectiveness, including the use of the potential of labour migrants from Ukraine in promoting a positive foreign policy image of Ukraine.
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