online marketing

Information system of feedback monitoring in social networks for the formation of recommendations for the purchase of goods

This paper describes an information system for monitoring and analyzing reviews on social networks to form recommendations for the purchase of goods. This system is designed to be used by customers to speed up and facilitate the search for the necessary products on e-commerce resources. Successful selection of a quality product according to the desired criteria is extremely important, as it saves search time and customer money. Analyzing comments on the network, the information system recommends the product if there is a preponderance of positive feedback on it.

Social media in the marketing activity of polish higher education institutions – the results of the research

The article focuses on the effects of the implementation of the Law on Higher Education of Sept. 1990, such as the creation of a free market of educational services in the field of higher education, including the product, the demand and the student as the client. It also hints at the need for higher education institutions to carry out marketing activity, with special emphasis on the activity online due to the common digitalisation of marketing, as well as the specific target group, the so-called generation Z, which stays online all the time.