The contemporary aspect of populism in the context of ideological norm

Problem setting. The article deals with the problems of populism in the context of ideology: conservatism and liberalism. The growth of populism comes after the destruction of the liberal consensus, which began after the Cold War, with increasing tension between democratic majority and liberal constitutionalism – the two main pillars of democratic regimes. Strengthening the role of populism shows the gradual loss of the attractiveness of liberal solutions in the field of politics, economy and culture, and ideology.

Recent research and publications analysis. World experience shows that the populist movement was intensified in periods when the country experienced a turning point in its history. In sharp socio-economic changes particularly when breaking the old principles and adopting new ones, the political arena is occupied by populist leaders, who suggest simplified ideas and quick decisions to solve crisis issues.

Highlighting previously unsettled parts of the general problem. An important point in building a strong civil society is the populism syndrome of Soviet human. While being the part of an empire, which focused its attention on the image that went for export, it adjusted the system of ideological mirrors, creating the illusion of its, and therefore our, presence in the world. The purpose of the article is to analyze the contemporary aspect of populism through the prism of ideological norms (namely conservatism and liberalism).
Paper main body. As a system of views, ideas and concepts, ideology is embodied in various forms of social consciousness that differ in their subject matter, the nature of the reflection of the interests of the public subject, and the function they perform in public life. As a rule, ideology is closely related to such forms of social consciousness as political consciousness and legal consciousness, art and morality, philosophy and science, as well as religion, economic consciousness of a person, etc.
World experience shows that the populist movement intensified at a time when countries were experiencing crucial stages in their history. With dramatic socio-economic shifts, especially when the old foundations were broken and the new ones were not yet clearly defined, populist figures were entering the political arena.
Among the reasons for the emergence of populism in the mass consciousness and political ideologies of different states, including the post-Soviet space, is the desire of citizens to associate positive socio-economic development with individuals and the so-called “iron” power. At the same time, democracy is perceived as a brake on the path of economic stabilization and progress, which is stimulated by a certain part of the national political party. Unless there is support in the majority of the population, the process of active depletion begins, and it is given to the reaction of self-defence of one's own “populist slogans”.
Conclusions of the research and prospects for further studies. Analyzing the views of representatives of liberalism, we can state that this socio-political trend is not “negative”. Besides, in the controversy of individualism with the collectivism, it adheres to the position of an arbitrator. After all, a liberal cannot be considered as an individualist who wants self-isolation. A free person is open, as well as a free society. The person in such a society is always inherent in individual responsibility, moral discipline. In society, a person knows how to “connect himself/herself internally”.

When turning to the ideas of populism in the context of ideologies, this issue is gaining another political discourse, it should be noted that this phenomenon has acquired the status of everyday experience today. The struggle for power is the main theme and driving motive of this sphere of communication. The more open and democratic a society life is, the more attention is paid to populism in society.