The article consistently reveals the actual problems of the implementation of ethnic artistic traditions in modern fields of design. The role and place of the artifact in the modern object environment as a carrier of ethnocultural traditions is revealed. The interrelationship of the artifact in the thing-consumer system is consistently highlighted, as well as its function in the design of modern subject forms is revealed. A special place in the article is devoted to the study of the method of experimental modeling when it is used in modern design. The method of forming subject forms using special methods, which makes it possible to create variants of original functional things, is considered.
The results of the study of the methodology of the implementation of ethnic artistic traditions in modern design can be used in the development of programs for the training of specialists in the field of art and design, as well as in individual design practice.
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