Research on the Effectiveness of Transport Advertising Per Consumer
The article comprehensively reveals the essence and features of transport advertising as an important type of outdoor advertising (OutofHome media). At the beginning of the study, the main types of outdoor advertising are listed and the possibilities of placing advertising information on various types of transport, including placement locations, are demonstrated in detail. A thorough analysis and classification of types of transport advertising are carried out, which are systematized by sources and presented in the form of a visual diagram.