Research on the Effectiveness of Transport Advertising Per Consumer

The article comprehensively reveals the essence and features of transport advertising as an important type of outdoor advertising (Out­of­Home media). At the beginning of the study, the main types of outdoor advertising are listed and the possibilities of placing advertising information on various types of transport, including placement locations, are demonstrated in detail. A thorough analysis and classification of types of transport advertising are carried out, which are systematized by sources and presented in the form of a visual diagram. A comparative analysis is carried out between traditional types of outdooradvertisingandtransportadvertising, highlighting itsuniqueadvantages. Special attention is paid to creative techniques and innovative methods used in the formation of effective advertising messages. The impact of the media on the consumer is analyzed, and the cross­connection between the two types of advertising is also considered, which is also schematically depicted. The psychological impact of the consumer’s mood on the perception of advertising and the final positive result is described. Based on the survey of respondents, the results of demographic analysis are presented, which confirm the empirical basis of the study. The main results of the work are determined based on an empirical method that proves the direct impact of transport advertising on its overall effectiveness.
The study highlights the growing relevance of transport advertising in urban environments and high population mobility. It functions as a dynamic media channel capable of reaching consumers during their daily routes, unlike static advertising media. An important aspect is the detailing of the methodological approach, which combines theoretical analysis of classification features with practical empirical experience (survey). This allows not only to describe the types of advertising, but also to quantify its impact.