CHAT BOTS AS A TOOL FOR POPULARIZATION OF MEDIA MATERIALS
The development of social networks, personalized assistants, chatbots, and computational algorithms makes the media think about new prospects. Users have long departed from the format of receiving information through one channel. Today, audiences consume content through a variety of channels, from paper noses to receiving data through eyepiece lenses. Under these conditions, journalism must experiment, because no one can predict the trajectory of further transformations of the media system.