: 69 - 75
Lviv Polytechnic National University
Master of Journalism, proofreader of online media "Matrix"

The development of social networks, personalized assistants, chatbots, and computational algorithms makes the media think about new prospects. Users have long departed from the format of receiving information through one channel. Today, audiences consume content through a variety of channels, from paper noses to receiving data through eyepiece lenses. Under these conditions, journalism must experiment, because no one can predict the trajectory of further transformations of the media system.

Bot programs have become indispensable assistants for media outlets. Chatbots are specially programmed computer programs that work according to a certain algorithm of actions. Nowadays, there are new types of bot programs - simple and smart. After all, with their help, you can quickly publish posts on social networks and messengers, search for the most popular topics, quickly answer questions from the audience, track the reaction to posts, and more. As well as smart programs can write journalistic material. And they work 24/7 and process a lot of information in seconds. Such bot programs provide additional tools for the media, which facilitate and optimize the work of journalists.

The first bot programs were created in the 60-the 70s of the XX century. And in messengers chatbots were in the late '90s of the XX century - ICQ. But a significant impetus for the use and development of chatbots was the messenger Telegram, which has a whole bot farm. Such programs have prospects, so the editors of the leading media invest in the creation and training of such bots because they optimize the editorial process. In the study, we analyze the prospects of using media chatbots to disseminate and promote their materials and optimize editorial processes.

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