business planning

The article formulates the essence of the concept of "business model", substantiates its necessity, describes the common features of the business modeling with business planning. The main reasons for the rapid development of international electronic commerce are analyzed. A comparison of classic and digital business models is given. According to the results of the study, key trends in the growth of e-commerce in Ukraine were revealed. The main advantages and strategic priorities of developing a business model in the conditions of international e-commerce are determined.

Today, the concept of raising business efficiency to a higher level is a critically important direction of development of the modern Ukrainian economy. 

Building a sustainable and competitive economy contributes to the creation of healthy competition between various market participants, which has a significant impact on the relationship between producers and consumers. This forces manufacturers to focus their attention on the development and modernization of their products. In the long term, it plays a key role for the country as a whole.