business strategy

The article formulates the essence of the concept of "digital transformation of business". The main strategic aspects of digitalization in the modern conditions of the functioning of international companies are substantiated. Based on the results of the research, the challenges of digital transformation were identified, and various types of digital business models were analyzed. The reasons that exacerbate problems in the field of digital transformation of business are formulated. Stages of the process of digital business transformation based on change management are recommended.

In a globalized world, international expansion has become much more accessible. But despite this, entering new markets is still a difficult marathon that requires clear planning and careful preparation. In most cases, system expansion can take years or even longer, depending on the specifics of the product and the chosen method of market penetration.