communication strategy

This article studies the digital content of media organisations in the online environment, applying a combination of theoretical and empirical methods. The study analyses the definitions and classifications of content, digital content, and media content, with particular attention to user-generated content (UGC). The authors conducted the information and analytical monitoring of TSN, BBC, Lux FM, and Radio Zet to evaluate and compare their respective content distribution, thematic focus, and the use of teaser headlines.

This study intended to explore the health and nutrition communication practices and strategies utilized by Ethiopia’s national nutrition programs in a real-world context. The examination focuses on the study area of East Gojjam zone, Amhara regional state. The central research question was: What communication strategies are used for communicating health and nutrition? A qualitative research approach was employed, rooted in a constructivist worldview and a case study design.