discourse

The article reveals the methodological possibilities of critical discourse analysis for studying communication phenomena and processes unfolding in social media. Using Fairclough’s CDA, supplemented by Martin and White’s Appraisal Theory, the phenomenon of cancel culture as a discursive event accompanied by a high level of digital activism was investigated. In particular, the interconnectedness of the factors “text – discursive practices – social practices” was observed in the specific case of Cancel Culture – “Farion-hate”.

The subject of this research is epistemic modality in the scientific and popular discourse as the part of speech information and evaluation of teachers or students that form the structure of the language in different languages, using various means of expression, confidence, doubt and certainty of the truth of incomplete information. These means are determinative or cognitive markers of the subject of speech – teacher or student.

Problem .For all the undisputable good that mass media have afforded the society, they are as well known to be exploiting on a high scale the means of manipulation which results in the public being deceived or told half-truth, information distorted, an individual recipient misled. Elucidating the means and markers of manipulation in a media text constitutes a formidable problem of media linguistics. It cannot be otherwise because it is the nature of manipulation to hide the means of its impact.

The article studies the problem of a gradual change in the direction of urban discourse under the influence of critical -re-considering of the heritage in modernists projecting and the range of social and technological initiatives implemented on the verge of 21st century.

The Halyna Baluta’s monograph “The Structures of Language” deals with the different aspects of our language. The author explores language from its sacral functions in Antiquity to the powerful discourses in contemporary society. In this reviewed monograph the author argues that language is the medium between a human being and the world. Halyna Baluta’s monograph helps to understand such things as 1) thinking and consciousness are based on language; 2) a thought doesn’t exist without its language form; 3) we realize the state of things with the help of language.