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The article consistently reveals the actual problems of the implementation of ethnic artistic traditions in modern fields of design. The role and place of the artifact in the modern object environment as a carrier of ethnocultural traditions is revealed. The interrelationship of the artifact in the thing-consumer system is consistently highlighted, as well as its function in the design of modern subject forms is revealed. A special place in the article is devoted to the study of the method of experimental modeling when it is used in modern design.

The article explores the origins of unique creative methods of the British architect Neave Brown (1929-2018). The deep ideas that the author laid in the architectural and spatial solutions of the most famous of his works - the Alexandra Road Estate residential complex in the Camden Town district of London (Great Britain) are revealed. In particular, the role of the social context in the formation of housing is revealed and the interaction of architecture with the urban environment is demonstrated.