The article explores the integration of podcasts into cross-media platforms focused on economic topics, with an emphasis on their potential to increase financial literacy and engage audiences. An analysis of global practices indicates a high demand for economic podcasts (100 % of the analyzed resources), while in Ukraine only 28 % of economic media use this format, which is significantly inferior to global indicators.
The study of the vectors of deepening the interaction between journalism and philanthropy during the war is based on the results of an expert survey using a questionnaire of media owners (December 4, 2023–December 10, 2023; n = 26).
According to the results of an empirical study using a sociological survey method, it was established that Ukrainians are oriented towards receiving information from various digital platforms (92 %). Business topics in the structure of daily information consumption take third place according to the recognition of 43 % of respondents, military (69 %) and entertainment (50 %) are more popular. It was found that more than 91 % of respondents have little or limited knowledge of financial literacy and only 3 % of 138 respondents feel knowledgeable and prepared.