According to the results of an empirical study using a sociological survey method, it was established that Ukrainians are oriented towards receiving information from various digital platforms (92 %). Business topics in the structure of daily information consumption take third place according to the recognition of 43 % of respondents, military (69 %) and entertainment (50 %) are more popular. It was found that more than 91 % of respondents have little or limited knowledge of financial literacy and only 3 % of 138 respondents feel knowledgeable and prepared. Among the main problems in the perception of business information, which limits contact with it: the complexity of the presentation, the accumulation of numerical data, the use of difficult-to-understand terminology. Instead, the interviewees expressed the need for a simplified explanation of the subject of the material (46 %), illustration with specific examples (32 %), integration of the message with social platforms, which naturally updates the infotainment toolkit (16 %).
Based on the expectations of the audience, promising recommendations for authors of media content on economic topics are proposed, including: the need to simplify professional concepts, avoid jargon, complex theories without explanation; visualization, as an irreplaceable criterion for interpretation and approximation of the subject of presentation; use of interactive digital platforms; initiation of educational columns, projects, thematic blogs, audio podcasts, selections, digital almanacs dedicated to economic literacy in the media; activities in social networks, systematic educational work in the format of infographics, Stories, Reels; stimulating critical thinking of your audience; use of the principle of convergence of interests, localization of global problems; polyphony of feedback possibilities.
An educational infographic has been developed to explain certain aspects of the financial and economic sector that users encounter in everyday life.
- Voytiuk, T. (2021). Why do Ukrainians need financial literacy. The expert tells [Electronic resource]. Available at: https://suspilne.media/114223-naviso-ukraincam-potribna-finansova-gramot....
- Horlenko, G. (2021). Media education in financial literacy classes. Educational edition / edited by O. Vo- losheniuk, V. Ivanova Kyiv, 76 p.
- Economic topics in the media: ways to identify your audience (2023). Google Forms. [Electronic resource]. Available at: https://docs.google.com/forms/d/1OIh_Et43t3nzypWLPQcxLNShQcQxREg8wkmwtLp....
- Nanovska, V. (2023). Media consumption of Ukrainians in 2023: what and where they read and whom they trust. [Electronic resource]. Available at: https://mediamaker.me/yak-zminylos-mediaspozhyvannya- ukrayincziv-2023-roku-opytuvannya-usaid-internews-5628/.
- Survey: Where did Ukrainian businessmen get their news and which media did they trust at the beginning and end of 2022 (2023). [Electronic resource]. Available at: https://pointer.agency/opytuvannia-zvidky-cherpaly- novyny-ta-iakym-zmi-dovirialy-ukrainski-biznesmeny-na-pochatku-2022-roku-ta-v-kintsi/
- The financial sector is in the Top 3 thematic interests of Ukrainians in the current year. Facebook. (2023). [Electronic resource]. Available at: https://www.facebook.com/journalismnudfsu/posts/pfbid0qPrJoBad36omk XCepEL1HgG5gbr5pEveVVwpJvbgTni7TftPShGQt1S8LAFBa641l
- Gunasekara, M. (2008). Economic and Business Reporting. Press Forward.86 р.
- Loiko, O. (2011). Business Journalism for the General Reader: аn inquiry into new media and business reporting. Reuters Institute for the study of journalism. 21 р.
- Pani, Р., Fischer-Butmaloiu, U. (2022). Introduction to business and economic journalism. Friedrich Naumann Foundation for Freedom. 89 р.
- Parker, R. (1997). Journalism and economics: The Tangled Webs of Profession, Narrative, and Respon- sibility in a Modern Democracy. Harvard University John F. Kennedy School of Government. 25 р.
- Tambini, D. (2008). What is financial Journalism for? Ethics and responsibility in a time of crisis and change. Eprints.lse.ac.uk. [Electronic resource]. Available at: http://eprints.lse.ac.uk/21663/1/What_is_ financial_journalism_for_%28author%29.pdf
- Weber, J. (2015). Teaching Business and Economic Journalism: Fresh Approaches. Faculty Publications, College of Journalism & Mass Communications. 88 р.