The features of the study of strategic opportunities of enterprises in conditions of turbulence of the external environment are investigated. The causes of the occurrence and consequences of the impact of such an environmental state on the activities and development of enterprises are determined. A set of tools, means and methods for assessing the strategic opportunities of enterprises is considered.
The choice of strategy ensures the formation of a certain option that provides a detailed analysis of situations that may arise in the future. As in the game, where each of the participants plans their actions, predicting the actions of other players and the general conditions of situations that may arise as a result of these actions. You should pay attention to the probability of committing players and the probability of a certain situation.
The mechanism of estimation of enterprise strategy efficiency by means of application of a scenario method of the economic analysis is offered. The use of methods of the scenario method for the needs of the analysis of enterprise strategy efficiency is substantiated. A comparison of the advantages and disadvantages of these methods, the potential for their application in the field of evaluating the effectiveness of enterprise strategies at the stage of development, implementation and analysis of results.