CORPORATE CULTURE IN A CROSS-CULTURAL ENVIRONMENT: IMPORTANCE AND FUNCTIONS
The importance of corporate culture in a cross-cultural environment is considerable. Corporate culture serves as the “glue” that unites individuals with diverse mentalities, worldviews, values, traditions, and norms of behavior. The article summarizes notable cultural theories, including those by Geert Hofstede, Edward Hall, Florence Kluckhohn, Fred Strodtbeck, and Ronald Inglehart.