APPROACHES TO INCREASE THE LEVEL OF FINANCIAL AND ECONOMIC LITERACY OF UKRAINIANS USING BUSINESS JOURNALISM
According to the results of an empirical study using a sociological survey method, it was established that Ukrainians are oriented towards receiving information from various digital platforms (92 %). Business topics in the structure of daily information consumption take third place according to the recognition of 43 % of respondents, military (69 %) and entertainment (50 %) are more popular. It was found that more than 91 % of respondents have little or limited knowledge of financial literacy and only 3 % of 138 respondents feel knowledgeable and prepared.