Corporate Culture in a Cross-Cultural Environment: Meaning and Functions
Corporate culture is an integral part of modern companies. It provides a wide range of opportunities to stimulate their development in conditions of uncertainty and severe competition. Its role was especially strong in the era of informatization and digitalization, when information became the main resource not only for messaging, but also mass and rapid influence on various stakeholders in the business environment, increasing even the arsenal of its constituent elements, such as corporate hero or brand.