Investigation of Competitiveness of Higher Education Establishments: Essence and Differentiated Approach to Determination
Basing on the conducted analysis, the authors determined the essence of the notion of “competitiveness of a higher education establishment” at the market, which is considered as a capacity to best satisfy the current and influence formation of the future needs of consumers by means of prices, quality of education services and supplied range of products at the specified market of educational services in the set period of time.