influencing factors

Corporate culture constitutes an essential component of any organization, whether formally codified or informally established. Its influence on employees is unequivocal, as individuals working within a social environment inevitably affect one another, thereby shaping a shared system of values, norms, rules, and rituals that differentiate one group from another. Such differentiation not only fosters a sense of security, belonging, and cohesion but may also impede employees’ development, adaptability, and perception of reality.

In dynamic and changing conditions of enterprise functioning, there is an objective necessity and constant need to respond to external environmental factors, since they set the course of market develop- ment, determine demand and new needs, which makes it advisable to form such a management system that will ensure potential development.