Competitiveness of Services as a Factor of Strategic Development of an Enterprise in an International Environment
Planning to increase the competitiveness of an enterprise is an important factor in ensuring its sustainable development in the context of expanding foreign economic activity. The effective functioning of an enterprise is impossible without a qualitative assessment of the level of its competitiveness, especially in the field of service provision, which is characterized by high variability of characteristics. That is why it is relevant to apply a systematic approach to assessing the competitiveness of services using integral indicators.