FEATURE AS THE FUTURE? IS IT STILL REPORTING? ON THE PROBLEM OF CHAOTICITY IN CONTENT DELIVERY
Content in the mass media remains a professional journalistic product. At the same time, the models of presenting this content are surprisingly diverse, and professionals in the media field can offer various models of their own representation in authorial presentations. In a changing media space, the journalistic “I” can become a powerful signal for hermeneutic synergy between the author and the audience. Or it may not become so – and then comes the time of chaos of perception and inadequate understanding of journalistic material by the audience.