international activity

The article presents the concept of marketing research, its methodology and a brief overview of key categories of research. The authors define marketing research as the collection, processing, analysis and synthesis of data to support marketing decisions and the activities of enterprises in the market by reducing uncertainty and risk.

Four types of basic marketing research are described, including primary research, secondary research, quantitative research, and qualitative research.

Transformation of approaches to business processes modeling in the context of international activity is an effective solution for finding options for expanding the organization's activities, forecasting and minimizing potential risks. The chosen topic is relevant for the study, as the current market conditions are increasing the role of the use and implementation of modern methods of modeling and optimization of business processes in enterprises.