Business Model Designing in the Conditions of Rapid Development of International E-commerce
The article formulates the essence of the concept of "business model", substantiates its necessity, describes the common features of the business modeling with business planning. The main reasons for the rapid development of international electronic commerce are analyzed. A comparison of classic and digital business models is given. According to the results of the study, key trends in the growth of e-commerce in Ukraine were revealed. The main advantages and strategic priorities of developing a business model in the conditions of international e-commerce are determined.