інтернет-ЗМІ

Social media are a popular channel for promoting and disseminating media content. They help attract audiences, retain them and increase traffic to the media site. The social media Instagram is one of the most popular in the world and media editorial offices often use it for attracting young audiences and popularisation media productions. But on Instagram, hyperlinks are not active in regular posts, which worsen traffic on the media site. Therefore, it is worth looking at a tool like Stories.

In modern Internet media, the function of searching for material by the words used in the title is added to its the nominal, informational, appellate, and advertising functions; often the headline is the only read element of the publication. News headlines create a kind of media picture of the world.

The article deals with the peculiarities of creating an online media, using different advantages of Internet. Since its launch, the Internet has been picking the audience in the traditional media, forcing or thinking about survival issues. The adaptation of traditional media to digital age conditions are doing, largely by switching from one sector med in a market a few.

Blogs are a common occurrence on the Internet. Blogs are available not only on special platforms, on the Internet, as well as on social networks. Initially, blogs appeared on the Internet on special blogging platforms, and subsequently Internet media launched blogs on their pages. Blogs are popular among the audience, they expand the mass media audience on the Internet, as well as increase traffic. When social networks appeared and became popular, many bloggers switched to new types of media. 77 Significant segments of the Ukrainian blogosphere are journalistic blogs.

The basic methods of Russian propaganda are analysedin Russian tomass-media of Рravda.ru, their tasks are exposed: manipulation, assistance to destabilization of politics, economy, culture, other publics pheres, public opinionin Ukraine, to blow up a trust, discredit all Ukrainian: power, politics, economy, culture, other publics pheres; the characteristic signs of modern propaganda are educe dascomponentin formative war of Russia against Ukraine: intentional conscious distribution of falsein formation with the harmful, shattering intentions sent to destabilization of situationin Uk