ESPORTS MARKET DEVELOPMENT AND ITS INVESTMENT ATTRACTIVENESS
Purpose - The purpose of the article is to study esports market, analyse data on esports dynamics in the world and Ukraine and possible investment areas of esports and its investment attractiveness.
Design/methodology/approach – Conducting the research, general scientific theoretical research methods have been used, namely, analysis, synthesis, systematization, explanation. The method of abstract and logical generalization was applied to study and analyze scientific publications, analytical reports, and legal documents.