k-means

This research presents the development and implementation of information technology for monitoring and analyzing segments of a mobile operator's stores using clustering methods. The study addresses a pertinent issue in marketing and business optimization, namely the enhancement of strategies for the network of mobile communication stores.

As a result of the research, one of the approaches to building an intelligent information system based on the recommendation of products to users with a solution to the cold start problem is described and modeled. The conducted research takes into account the advantages and disadvantages of the meth- ods, as well as their compatibility, when combining them, which is an important factor for the speed of the system and the efficiency of the algorithm.